Identity
Logomark
Logomark
Sizing
Symbols
Wordmark
Partnership
Collaborations
Colors
Primary Colors
Active Color
Tertiary Colors
ADA Accessibility
Non Accessibile colors
Typography
Our Typefaces
GT Super Display
Poppins
Font Examples
Voice & Tone
Super’s core
Sizing Guidelines
Company values
Our customers
Secret sauce
Personality
Who we’re like
Who we are
Who we’re not
Voice
Tone
Taglines & copy samples
Style guide
Illustration
Principles
Illustration style
Illustration range
Illustration colors
Illustration anatomy
Hand-drawn lines
Our human characters
Drawing our human characters
Relationship in skin tones
Mascot
Our mascot, Spottie
Spottie’s origin
Spottie anatomy
Drawing Spottie
Spottie best practice
Spottie usage
Proper uses of Spottie
Improper uses of Spottie
Hero
Hero illustrations
Pure illustrations
The environment
Spottie in pure illustrations
Standard blended illustrations
Live Super blended illustrations
Finding photography for blended illustrations
Blended illustrations best practice
Hero illustrations best practice
Adapting hero illustrations into other designs
Spot illustrations
Spot illustration
Spot illustration composition
Mini spot illustrations
Spottie spot illustrations
Spot illustrations best practice
Proper use of Spot illustrations
Iconography
Editorial
Photography
Style
Vertical
SuperTravel
SuperCash
Card rendering
Shop
Life
Processing
Super.com
The Super.com brand
Welcome to our creative nucleus! Everything you need to know about the way we look and sound.
Quick Links
Logomark
our fonts
Press kit
Quick Links
Logomark
Our fonts
Press kit
Identity
Who is Super.com and what really makes us special?
Voice & Tone
All the do’s and don’ts of what we say and how we say it.
Illustration
Design fundamentals on what gives our look a human touch.
Photography
How we stage, select, and edit photos and make them super.