Identity
ILLUSTRATION
Illustration style
Our creative should always reflect reality with a touch of brightness and magic.
Pure illustration
Blended illustration
Spot illustrations
Icon illustrations
Illustration range
Whether it’s a composition purely illustrated, blended with photography, or featuring our mascot – our illustration style can be adopted in different applications. The bigger the illustration, the more detailed it is.
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Colors we avoid
Illustration colors
This is the full spectrum of our illustration color palette. It’s an expansion of our brand colors. It includes extra hues in the pink, orange, yellow, purple, and blue tones. We don’t have a strict skin tone color palette but we do go over guidelines for finding the right relationship between skin tones in our human characters down the line. We rarely use green (since it’s ubiquitous in fintech), but when we do, we use it sparingly.
Our illustrations use a wide variety of colors. Understandably, some illustrations will need a color outside of the palette but use these colors as a general guide and be consistent where you can.
There should always be pinks, purples, blues, and yellows in every illustration. The use of gradient is okay as a small element within an illustration, like the sky during sunset. We tend to focus on solid colors on our characters.
Solid color blocks, clean edges
Hand-drawn lines
Final illustration
Illustration anatomy
Our illustrations are comprised of organic color blocks, shading, and hand-drawn lines. Our colors bring a sense of vibrancy and hand-dawn lines add a human touch. We draw primarily in vector.
Avoid overusing hand-drawn lines, causing clutter
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We do not use pure line art
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Be conscientious about the way the lines are interacting with the shapes, aim for harmony.
Hand-drawn lines
Hand-drawn lines should be used mindfully as a way to break up color blocks. They shouldn’t overpower the illustration and there should be a sense of harmony and balance in the final drawing.
Our human characters
Our characters represent the real world. They’re diverse, come in all shapes and sizes, are expressive, full of connection, and love. People should be portrayed as dynamic and lively. Poses should feel natural.
Drawing our human characters
Our human characters are greatly inspired by the people we serve. We encourage using photography of real human as references when coming up with hairstyle, skin tone, facial structure, accessories and patterns. Our characters have beady and oval eyes. We use shading to create dimension. We use line work for hair and face to sculpt our characters, their posture and clothes.
Relationship in skin tones
Our human characters are greatly inspired by the people we serve. We encourage using photography of real human as references when coming up with hairstyle, skin tone, facial structure, accessories and patterns. Our characters have beady and oval eyes. We use shading to create dimension. We use line work for hair and face to sculpt our characters, their posture and clothes.
