Spottie is meant to serve as a fun-loving, slightly cheeky sidekick. They show up to help our characters and members save money, earn rewards, find the best deal, and simply have a little more fun.
This positions our members as the heroes of their own journey – which they are – with Super.com as their sidekick.
No one knows exactly what Spottie is or where they came from, but as our official brand ambassador, Spottie is a tireless champion of spending less, saving more, and living the Super life.
One legend tells of a pink lightning bolt striking the exact spot of a rainbow’s end, and where the pot of gold used to be, suddenly Spottie was there... but we may never know for sure.
Spottie is drawn with the same method as our illustration anatomy: solid, clean color blocks with hand-drawn lines.
Spottie is our brand ambassador and the most recognizable element of our brand identity system, besides our logo. Spottie can be used to express a wide range of emotions, actions, and concepts.
However, Spottie is not our logo, a product, or an icon. While Spottie is an easy and sure way of bringing fun to a section, it’s also crucial to consider alternative illustrations or design solutions before defaulting to Spottie in every brand moment.
Spottie is a trademarked brand entity and should be protected as such. In order to avoid mascot fatigue, we try not to overuse Spottie.
Even if it’s a listed approved usage, any external facing Spottie must get approval from marketing.
Anything not listed, ask: firstname.lastname@example.org