Identity
ILLUSTRATION
Principles
Our illustration style brings delight to our brand experience with a sense of wonder and possibility, yet grounded in reality and diversity. It also creates the world that Spottie, our mascot, lives in.
Our illustration is
Our illustration is not
Our illustration is
Our illustration is not
Illustration is a pillar of our brand identity
Whether it’s a composition purely illustrated, blended with photography, or featuring our mascot - our creative should reflect reality with a touch of brightness and magic.
What makes a Super.com Illustration?
Connects with our audience
- Easy to see themselves in characters
- Aspirational but not out of reach
Reflects our personality & tone
- Personality: Fun, sincere, helpful, slightly cheeky, wholesome
- Tone: Inspiring, positive, approachable, down to earth
Evokes emotions
- Makes people feel something: upbeat, excited, safe, hopeful
- Relates to a scene from fond memory, a wish, or a dream
Subject matter
Here are some examples of how to turn a concept into a Super.com illustration. When coming up with a subject matter for an illustration, try to think beyond the face value. Dig deeper into the emotions and captivating moments in a customer’s journey. Our illustrations should be leveraged to tell stories.
