Our primary logomark should be used where space allows to ensure that Super.com creates a consistent image over time. Elements of the Super.com logomark lockup are fixed and should not be redrawn or modified in any way.
The construction of the primary logomark positions the symbol to the left of the wordmark. Do not change the size, position and alignment of the symbol. In rare occasions, where space constraints prevent the use of the primary logomark, the symbol alone may be used. These uses are restricted to the Super.com Brand Marketing Group and require permission.
Our logomark can be reproduced in one color variations where online or offline constraints occur.
On lighter backgrounds, use only 100% Super Pink or 100% Black and on darker backgrounds, use only 100% Super Pink or White. Always try to achieve maximum contrast between the background and the Super.com logomark. Do not alter or change these colors.
Scale of the brand mark and proportion relative to other elements is determined by the available space. There is no maximum size for the brand mark, but adhere to the standard size and padding minimums.
The Bolt symbol was drawn to reference an abstracted ‘S’ letterform. The symbol represents energy and the way our products supercharge our customers’ finances and overall lives.
The main use of the Super.com bolt symbol is reserved for instances where space is too constrained to accommodate anything more, such as our app icon on digital devices. Otherwise, the Bolt symbol should be within the same visual location as the Super.com brand mark.
Our Logomark can be reproduced in one color variations only where online or offline constraints occur. For example, black and white or limited number of colors are available in print.
When to use the Wordmark alone
In rare occasions where it contextually makes sense, the bolt can be separated from the wordmark e.g. the Super Mastercard where the bolt becomes a graphic element and would feel redundant in this kind of layout.
Please seek permission from Super’s Brand Marketing Group before using the Wordmark alone. The same color application principles apply.
Always reference our clear space guidelines and use a + symbol when locking up our logo with partners. The + symbol is equal to 1/2 X-height. The minimum line weight should be no less than 1 pt.
Always reference our clear space guidelines and use a X symbol when locking up our logo with partners. The + symbol is equal to 1/2 X. The minimum line weight should be no less than 1 pt.
Our Super+ logomark is used in marketing materials, print, and the Super App and only for direct promotions of the Super+ membership program. There should always be adequate spacing between the Super+ logo and our primary Super.com logo so they are differentiated.
Do not alter or change the Super+ logo lockup. It is intended to be used without the bolt.
Always try to achieve maximum contrast between the background and the Super logomark. Do not alter or change these colors.