Super.com Brand Portal

Spot illustration

These are great for small spaces and/or copy-heavy planes. Examples: on a presentation slide, product screens, stickers, and social media posts/stories.

Hand cut-offs are fine if they are used to depict a small motion/concept.

When drawing a table top scene of inanimate objects, it’s important to still consider the perspective.

We apply the same illustration anatomy to our spot illustrations: solid colors with organic lines.

For a larger scene as a spot illustration, we use less line work and focus on the more essential ones that separate shapes and creates form.

Specs

Spot illustration should not be smaller than 300px.

Compositionally, they can be as close as a hand motion, or zoomed out to have multiple characters.

Spot illustrations should always have the Super pink.

Spot illustration composition

Spot illustrations should be able to stand on their own and work against a white background. Elements should not be floating in space and there should be a sense of gravity and simple lighting elements, e.g.: shadows.

When coming up with a composition, start from the middle and expand outward.

Spot illustrations that require a more expansive background to convey a message should be converted into a hero illustration.

Mini spot illustrations

Mini spot illustrations exist in a more literal and focused format when it’s in product or as instructions, especially for spaces that are too small for a full illustration or too big for iconography.

We follow the same principle for these types of mini spot illustrations:

Solid colors and hand-drawn lines
Consistent use of Super Pink
Bring delight and energy

The goal of a mini spot illustration is to provide the viewer a quicker read. They should efficiently communicate the message with the least amount of elements.

Spottie spot illustrations

Spottie is often used in spot illustrations. They’re a great way of showing abstract ideas and emotions. Spottie’s simplicity also allows them to be versatile in sizes.

In Spottie spot illustrations, they should always be the main character.

As mentioned before, Spottie is a trademarked brand entity and should be protected as such. While Spottie is an easy and sure way of bringing fun to a scene, it’s also crucial to consider alternative illustrations or design solutions before defaulting to Spottie in every brand moment.

Do not mix spot illustrations and Spottie to compose a “hero”. Spot illustrations are meant to be standalone. Mixing any spot illustrations can affect the perspective and proportions of the image.

Only one Spottie exists. There should not be multiple Spotties interacting within a spot illustration.

If the foreground of the spot illustration is too large, turn this spot illustration into a full hero.

Do not place spot illustrations on photographic backgrounds.

If the composition bleeds off screen (arm), hand can be cut off a few inches above the wrist as long as it follows the curvature of the arm circumference.

Spot illustrations best practice

Spot illustrations are meant to be a standalone illustration.

When developing the composition and subject matter, it’s important to consider the best format for the message. Sometimes, spot illustrations should really be hero illustrations.

Spot illustrations can rarely convert into blended illustrations.

Proper use of Spot illustrations

Smaller formats like ads, social media, etc.

Copy-heavy presentation slide

On our website or emails accompanying a body of text

Hero

Iconography