Identity

Colors

Why blend in when we were born to stand out? We use vibrant hues that make us unique in the travel, e-commerce, and fintech space.

Super Pink

Hex

FF0099
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RGB

255, 0, 153

CMYK

5, 97, 0, 0

PMS

PMS Rhodamine Red

Super Black

Hex

000000
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RGB

255, 255, 255

CMYK

30, 30, 30, 100

Super White

Hex

FFFFFF
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RGB

0, 0, 0

CMYK

0, 0, 0, 0

Primary colors

Super Pink, our primary brand color, is crisp, bright, and full of energy. It was chosen to help our brand stand out in noisy environments and to differentiate us from traditional money-related brands.

  • In most instances use only the primary color, plus black and/or white
  • Background colors should be limited to the lightest tints of each of the colors above
  • Pantone values are recommendations
  • Variables such as material or paper may effect printing
  • Always be sure to run test prints prior to full production

Super Purple

Hex

4F4DF8
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RGB

79, 77, 248

CMYK

77, 71, 0, 0

PMS

Pantone 2726

Active color

Super Purple should be used only for CTA buttons, links, or (rarely) as an accent color in illustration. Avoid using Super Purple for primary typography or for solid background colors. Never express the Super.com logomark, or the Bolt, in this color or on top of this color. 

Darkest

Hex

464644
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RGB

70, 70, 68

CMYK

66, 59, 60, 43

Dark

Hex

999999
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RGB

153, 153, 153

CMYK

43, 35, 35, 0

Medium

Hex

D8D8D8
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RGB

216, 216, 216

CMYK

14, 11, 11, 0

Light

Hex

F4F4F4
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RGB

244, 244, 244

CMYK

3, 2, 2, 0

Light Purple

Hex

EDEDFE
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RGB

237, 237, 255

CMYK

5, 5, 0, 0

Light Yellow

Hex

FCF0D8
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RGB

254, 393, 213

CMYK

3, 2, 2, 0

Light Pink

Hex

FAE0F1
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RGB

255, 223, 242

CMYK

0, 15, 0, 0

Light Pink Medium

Hex

FCEEF8
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RGB

255, 238, 248

CMYK

0, 7, 0, 0

Very Link Pink

Hex

FEF9FC
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RGB

255, 248, 252

CMYK

0, 2, 0, 0

Light Blue

Hex

F1F8FF
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RGB

239, 248, 255

CMYK

4, 0, 0, 0

Tertiary colors

Our tertiary colors were selected to add depth to our overall brand palette. That said, these colors should be used sparingly and mainly for illustrations and icons

ADA accessibility

On the website, we may use white text on pink at times because we have more control over text size. In our product app UI, we use Super Purple for button colors because it provides appropriate contrast for white text. We’re aiming for a minimum AA rating on the website and ideally AAA in the app due to its smaller size and the average age of our target audience.