Identity
Identity
Colors
Why blend in when we were born to stand out? We use vibrant hues that make us unique in the travel, e-commerce, and fintech space.
Super Pink
FF0099
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Super Black
000000
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Super White
FFFFFF
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Primary colors
Super Pink, our primary brand color, is crisp, bright, and full of energy. It was chosen to help our brand stand out in noisy environments and to differentiate us from traditional money-related brands.
- In most instances use only the primary color, plus black and/or white
- Background colors should be limited to the lightest tints of each of the colors above
- Pantone values are recommendations
- Variables such as material or paper may effect printing
- Always be sure to run test prints prior to full production
Active Pink
E00087
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Active color
Super Purple should be used only for CTA buttons, links, or (rarely) as an accent color in illustration. Avoid using Super Purple for primary typography or for solid background colors. Never express the Super.com logomark, or the Bolt, in this color or on top of this color.
Darkest
464644
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Dark
999999
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Medium
D8D8D8
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Light
F4F4F4
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Light Purple
EDEDFE
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Light Yellow
FCF0D8
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Light Pink
FAE0F1
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Light Pink Medium
FCEEF8
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Very Link Pink
FEF9FC
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Light Blue
F1F8FF
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Tertiary colors
Our tertiary colors were selected to add depth to our overall brand palette. That said, these colors should be used sparingly and mainly for illustrations and icons
Darkest
290219
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Dark
540233
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Light
A60264
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Super+ color palette
Our Super+ color palette is used for UI elements within Super+, our membership tier. The Super+ world is primarily dark mode, and utilizes a moodier color palette.
ADA accessibility
On the website, we may use white text on pink at times because we have more control over text size. In our product app UI, we use Super Purple for button colors because it provides appropriate contrast for white text. We’re aiming for a minimum AA rating on the website and ideally AAA in the app due to its smaller size and the average age of our target audience.
Non accessible colors
Color combinations such as these examples should be avoided as they do not provide enough contrast and legibility.
