Identity
Why blend in when we were born to stand out? We use vibrant hues that make us unique in the travel, e-commerce, and fintech space.
Super Pink
Super Black
Super White
Super Pink, our primary brand color, is crisp, bright, and full of energy. It was chosen to help our brand stand out in noisy environments and to differentiate us from traditional money-related brands.
Super Purple
Super Purple should be used only for CTA buttons, links, or (rarely) as an accent color in illustration. Avoid using Super Purple for primary typography or for solid background colors. Never express the Super.com logomark, or the Bolt, in this color or on top of this color.
Darkest
Dark
Medium
Light
Light Purple
Light Yellow
Light Pink
Light Pink Medium
Very Link Pink
Light Blue
Our tertiary colors were selected to add depth to our overall brand palette. That said, these colors should be used sparingly and mainly for illustrations and icons
On the website, we may use white text on pink at times because we have more control over text size. In our product app UI, we use Super Purple for button colors because it provides appropriate contrast for white text. We’re aiming for a minimum AA rating on the website and ideally AAA in the app due to its smaller size and the average age of our target audience.
Color combinations such as these examples should be avoided as they do not provide enough contrast and legibility.