Our photography feels honest, natural, and should elicit a sense of joy by using vivid colors and contrast reminiscent of film.
To create a sense of consistency, as well as reinforce our brand identity, try to find photography with one or two elements of Super Pink. It can be small, so don’t overdo it! This effect shouldn’t feel forced.
Photography is a brand component we use to complement our illustrations and to create balance within the brand. It also helps us to show some real-world scenarios like travel. Photography is often used by itself or with other components overlaid like product UI, icons, typography. Photography is also used in our illustration guide as blended illustration photography.
We use vibrant and vivid color settings and temperature.
Magenta is pushed in the highlights slightly, but we still want our photography color balance to feel natural.
Make sure the temperature is more warm than cool. Avoid overly-produced studio lighting. Natural lighting is preferred as it creates a more authentic image.